Brand value measurement is important so that you will know how well your product is doing in the market. This way, you will be able to prevent yourself from wasting money and effort on a particular brand that is not being patronized by your customers. As a brand manager, it is your job to make […]

Online reputation management begins with proactive public relations strategy. Measurement of online brand acceptance and social media activity associated to a brand is a crucial component in determining success and value of campaign efforts. How can you monitor your efforts to know whether you’re making a difference? Strategies for effective online brand management require a […]