Common Mistakes To Avoid In Your Social Media Marketing
If social media marketing is something you use for selling products, there are a couple of common mistakes that you need to be aware of. In this article, I will point out these common mistakes to you, so you can avoid them altogether.
Do not launch any social media marketing campaigns until you first learn more about what habits your customers have in regards to social networking. Twitter and Facebook are indeed the most popular social networks.
However, your customers may use other networks as well, like Pinterest, Reddit or Tumblr. There can be a lot of variation when it comes to social networking habits, depending on subculture, age group or location.
If you happen to sell your products internationally, probably your foreign customers use different social networks. You should conduct surveys so you have a better understanding of which social networks are used every day by your customers.
Don’t launch any social marketing campaigns if you don’t know what to expect. Be aware that some subcultures and age groups are more likely to buy a product than others after reading something on one of the social networks.
If your customers don’t use social networks for connecting with their favorite brands, then social media won’t have a lot of value for you. If you are unsure how much interest your customers will have, conduct a trial run before launching a full campaign.
Your campaign should be presented as a means of accessing valuable and exclusive content. Then keep track of how many subscribers you get.
Always be aware of the statements that customers are making when they use social networks to connect with your brand. This action becomes visible to their social network friends.
It can influence the way their peers see them. Customers are more likely to make connections with your brand when they think their own image can be improved by publicly associating with your brand’s image. If your social media marketing campaigns don’t get a lot of interest, you might need to improve your branding strategy.
Be aware that some products are of a personal nature. Customers might not feel comfortable enough to connect with these kinds of brands on social networks.
Don’t share too much. Many users make the mistake of sharing updates for everything under the sun. Before you share an update, take a couple of minutes and think about whether the content is valuable or not.
Always keep in mind social media marketing is being used for promoting your brand. Your updates should all relate to subjects that interest your customers, providing information they will consider to be valuable. Don’t post anything new for a few days if there isn’t anything valuable to share.
Keep track of what specific updates your audience pays the most attention to. This will help you understand the kind of content that your audience is most interested in.
If you can avoid the common mistakes I have discussed in this article, you should be well on your way to launching social media marketing campaigns that are very successful.
Before you start to plan your next social medial marketing campaigns, do some additional research to find even more successful techniques to try.